Makeup prep · Smooth, conditioned base

Prime

$ 29.90 One-time purchase

A certified-organic primer stick that smooths the look of texture and pores while adding light conditioning moisture. It glides on after skincare to help foundation apply more evenly and wear beautifully.

  • TextureSolid glide-on primer
  • FinishSmooth, soft-focus & conditioned
  • AromaLight natural chamomile
  • Best forTexture, pores & makeup wear
  • CertificationUSDA Certified Organic
  • UseAfter skincare, before makeup
Quantity
1

Free U.S. shipping on orders over $100 · 30-day happiness guarantee

  • USDA Certified Organic
  • Four-ingredient formula
  • Makeup-prep solid stick
  • No synthetic fragrance

Never contains: parabens · synthetic ingredients · added fragrance · fillers

FIND YOUR BEST MATCH

Is Prime right for you?

Compare Prime for makeup preparation, H2GO for dry-spot moisture, and Protect for an outdoor mineral barrier.

H2GO

H2GO

A portable conditioning balm for dry spots and weather-exposed areas.

Shop H2GO →
Protect

Protect

A 20% non-nano zinc oxide mineral barrier for high-exposure outdoor areas.

Shop Protect →
You're herePrime

Prime

A smoothing, conditioning stick used after skincare and before makeup.

Not sure? Take the 2-minute Skin Match quiz and we’ll match you to your formula.

WHAT'S INSIDE

Four ingredients. A smooth, skin-caring canvas.

Olive oil, beeswax, raw Hawaiian honey and German chamomile create a concentrated primer that conditions while it smooths.

Organic Olive Oil

Provides conditioning slip so the primer glides without tugging.

Organic Beeswax

Builds the smooth solid texture and helps create a cushioned surface.

Raw Hawaiian Honey

Supports hydration and a soft, comfortable feel beneath makeup.

Organic German Chamomile Oil

Provides gentle botanical conditioning and the light natural aroma.

Prime is the final skincare-prep step before makeup. Use it after moisturizer and outdoor protection, then let it set briefly before complexion products.

Full ingredient list (INCI)

Organic Extra Virgin Olive Oil, Organic Beeswax, Organic Honey, Organic German Chamomile Oil (Matricaria Recutica).

*Harvested from organically managed beehives and naturally contains pollen, propolis and royal jelly.

Freshness & care

Use clean, dry hands or a clean applicator and close the container tightly. Store at room temperature away from direct sunlight and heat; do not refrigerate. For best freshness, use within six months of opening. Unopened product remains good for 12–18 months from the batch date.

HOW TO USE IT

How to get a smooth, conditioned makeup base.

  1. Finish your skincare

    Begin with clean, moisturized skin. Apply your outdoor-protection step first when needed.

  2. Glide and blend

    Swipe over the T-zone, cheeks and areas with visible pores or uneven texture, then tap with fingertips until smooth.

  3. Set and apply makeup

    Wait a few seconds, then apply makeup as usual. Use a very light touch for midday texture or shine touch-ups.

Pro tips from the hive

Use less: one light pass is usually enough for a smoother-looking base.

Press, do not rub: tap the product into pore-prone areas to avoid disturbing moisturizer.

Layer order: skincare first, outdoor protection when needed, Prime, then makeup.

WORKS BEST WITH

Build a smooth makeup-prep ritual.

Moisturize first, then use Prime as the last preparation step before makeup.

Step 1 · MOISTURIZE

Matte

Matte

Lightweight jojoba-based moisturizer for oily, combination and sensitive skin.

$ 37.40

This product

Step 2 · PRIME

Prime

Prime

Conditioning primer stick for smoother texture and more even makeup application.

$ 29.90

Orders over $100 ship free.

GOOD QUESTIONS

Everything customers ask about Prime.

When should I apply Prime?

Use it after moisturizer and outdoor protection, then let it set briefly before makeup.

Does it replace moisturizer?

No. Prime provides light conditioning, but it is designed to prepare the skin after your regular moisturizer.

Can I use it without makeup?

Yes. It can be worn alone when you want a smoother, soft-focus look and light conditioning.

Is it suitable for sensitive skin?

The short formula is designed for all skin types, but it contains German chamomile oil, so patch test if you are highly reactive.

How much should I use?

Start with one light pass over texture- or pore-prone areas, then tap to blend. Add more only if needed.

Can I touch up during the day?

Yes. Blot first, then tap on a trace amount to avoid building a heavy layer.

VERIFIED BY REAL CUSTOMERS

Real reviews. A smoother base and easier makeup days..

Customer Reviews

Based on 30 reviews
83%
(25)
10%
(3)
0%
(0)
0%
(0)
7%
(2)
C
Christina Fregoso (United States)
Moisturizing, nice aroma, gives skin a nice glow

I am very happy with my purchase. It comes in a nice case. I love that I don’t need to apply the primer with my fingers. I like the smell, it’s simple and natural. Upon applying the primer to my face, it felt heavy but in a good way. After I put on the rest of my makeup, I loved how my skin glowed, it had a healthy shine. My makeup stayed on, and the bonus, once I washed my face to remove my makeup, having used the primer felt as though I had applied a therapeutic mask. This told me that the primer was more than a base for my makeup but also wholesome ingredients that repaired/helped my skin too. I will definitely be a repeat customer.

R
Rain Garnier (United States)
Great for travel

Wonderful compact container to use to moisturize at any point of a trip whether at the airport for a little refresher or as part of your morning routine. I am happy I brought this along!.

J
Jessica (United States)
Underrated Gem, So Much More Than a Primer!

This product doesn’t get nearly the hype it deserves. Once I read the ingredients, I knew it would be much more than a makeup primer. I chose this over the H2GO specifically because it contains honey, which always does wonders for my skin.

I use it under my eyes and on fine lines before applying my night cream, and it leaves me incredibly hydrated the next morning. What surprised me is that it leaves almost a matte finish, so it works beautifully during the day too. When my skin starts to feel dry, I apply a little like I would a lip balm, except I can use it on other parts of my face!

I also love that it comes in a stick form, so its super easy to apply, travel-friendly, and small enough to slip into a purse or pocket for on-the-go.

It’s truly a multi-use product that belongs in everyone's arsenal, and I hope HGO never stops making it. Highly recommend if you're looking for something versatile.

M
Mackenzie

First time trying the primer, and it is amazing. Ive tried so many over the last 15 years and they all dry out my skin, makeup didnt go over it well, just a general disappointment. But not this. It goes on smooth, makeup goes over it like a dream. I love how my skin looks and feels, and I love that its clean and all natural.

L
Lauren Hammerle (United States)
Goes on smoothly

Great primer! It glides on smoothly and does not tug at my skin at all.

S
Sharon Taba (United States)

Prime - Organic