Our story · Oʻahu, Hawaiʻi
It started with bees. It became Honey Girl Organics.
What began with neighborhood bees and a hands-on discovery became a different way to make skincare: purposeful formulas, fresh production and organic integrity - still rooted in Hawaiʻi twenty years later.
Honey Girl
Honey Girl in one answer
Founder-led skincare, made close to its source.
Honey Girl Organics is a family-owned skincare company born on Oʻahu. Since 2006, its team has formulated and handcrafted concentrated skincare in Hawaiʻi using organic honey, beeswax, extra virgin olive oil and purposeful botanicals, with third-party organic certification for qualifying products.
From beehive to first jar
A skincare company wasn't the first plan.
The story began with island life, a beekeeper’s curiosity, a deep commitment to health and wellness, and three founders willing to keep researching and refining an idea until it became something people wanted to share.
01 1988 · A move to Hawaiʻi
Anthony began keeping bees.
After Anthony and Gwen moved to Hawaiʻi, Anthony began beekeeping. When neighborhood bees needed care, he chose to work with them rather than simply remove them - opening a new relationship with honey, beeswax and the remarkable world of the hive. That direct knowledge later informed his ingredient research and hands-on role in new product formulation.
02 1998 · A personal need
The search for better skincare became an experiment.
Gwen’s sensitive skin and chlorine-stressed hands made the need immediate. Anthony paired his knowledge of the hive with extensive ingredient research, while Christina brought a deep commitment to health and wellness shaped by her background as a licensed chiropractor. Together, the three founders turned a small kitchen into their first skincare laboratory.
03 The first creation
Cuticle & Nail Crème came first.
Honey, beeswax and nourishing oils were blended, tested and refined into a concentrated crème for dry, uncomfortable hands, cuticles and nails. Its performance encouraged the founders to keep going.
04 One formula led to another
Body Crème expanded the idea.
The same ingredient philosophy was adapted for head-to-toe moisture. Friends, family and early customers helped prove that a focused formula and a short, purposeful ingredient list could create a deeply satisfying skincare experience.
05 2006 to today
Honey Girl Organics took root.
The company launched in 2006 and became certified organic in 2011. It has grown far beyond the first kitchen experiments, yet formulation and production remain close to home in Hawaiʻi.
The first formula
Made for loved ones before it was made for a shelf.
Cuticle & Nail Crème began as a practical answer to skin that needed comfort. That origin shaped an enduring HGO principle: begin with a genuine need, choose ingredients for a reason and keep the formula close enough to understand every step.
Three founders, one shared standard
Meet Anthony, Gwen and Christina.
HGO grew from three complementary perspectives: Anthony’s direct knowledge of the hive and hands-on formulation work, Gwen’s lived experience with sensitive skin, and Christina’s health-and-wellness perspective grounded in her background as a licensed chiropractor.
Anthony Maxfield
Co-founder · Beekeeper, ingredient researcher and hands-on product formulatorGwen Maxfield
Co-founder · The personal need behind the first formula and an early champion of the collectionChristina Sirlin
Co-founder · Licensed chiropractor whose investment in health and wellness became a defining influence on HGOFrom idea to jar
Keeping the process close changes everything.
Honey Girl Organics develops and produces its formulas in Hawaiʻi. Hands-on oversight keeps the people who understand each formula close to the ingredients, texture and finished batch.
Choose with purpose
Each formula starts with a clear skincare purpose and ingredients selected to support it - not complexity for complexity’s sake.
Formulate in-house
Development stays close to the founders’ original philosophy and the team’s direct knowledge of how each formula should behave.
Fresh batches made daily
Production in Hawaiʻi keeps the process tangible, responsive and closely connected to the finished skincare experience.
Fill and inspect
Texture, appearance and consistency are observed before products leave HGO and make their way into customer routines.
Stories from the source
Watch Honey Girl’s story unfold.
Hear the story from the people, place and moments that shaped the company.
20 Years of Honey Girl
Philosophy Behind HGO
Our Production
Then Now
Twenty years, the same center
The company grew. The principles stayed.
Honey Girl Organics now reaches customers far beyond the North Shore, but it remains a founder-led Hawaiʻi company built around simple ingredients, thoughtful production and long-term relationships.
- 01Still formulated and produced in Hawaiʻi.
- 02Still built around concentrated, purposeful formulas.
- 03Still listening to customers and learning from every batch.
- 04Still guided by respect for skin, the hive and the place HGO calls home.
What the story means today
A beautiful origin matters most when it becomes a standard.
For HGO, heritage is not decoration. It informs how ingredients are chosen, how products are made and how the company earns trust.
Organic integrity
Third-party certification creates accountability around qualifying organic sourcing, handling and labeling.
Purposeful ingredients
Every ingredient should contribute to the formula’s function, texture, preservation or sensory experience.
Hands-on production
Formulation and production remain close enough for the HGO team to understand and oversee the process.
Cruelty-free
HGO does not test its skincare on animals and relies on appropriate quality evaluation and informed human feedback.
Made on Oʻahu
Hawaiʻi is not a backdrop. It is part of how HGO sees the world.
Island life taught the founders to notice interdependence: bees and blossoms, ingredients and skin, business and community. That sense of relationship still lives in the way Honey Girl Organics approaches care.
Good questions, clear answers
The Honey Girl Organics story, at a glance.
Direct answers for customers, retailers, journalists and the search systems helping people discover HGO.
Who founded Honey Girl Organics?
Honey Girl Organics was founded by Anthony Maxfield, Gwen Maxfield and Christina Sirlin.
Where is Honey Girl Organics made?
Honey Girl Organics formulates and produces its skincare in Hawaiʻi, with the company rooted in Haleʻiwa on Oʻahu’s North Shore.
When did Honey Girl Organics begin?
The founders’ early skincare work began in 1998. Honey Girl Organics officially launched in 2006.
What was the first Honey Girl Organics product?
Cuticle & Nail Crème was the first HGO creation. It began as a concentrated formula for Gwen’s dry, uncomfortable hands, cuticles and nails.
Why is it called Honey Girl Organics?
The name was inspired by local island culture, where “Honey Girl” can be used as a warm term of endearment.
Is Honey Girl Organics USDA Certified Organic?
Many HGO products are USDA Certified Organic. Certification status and organic percentages are disclosed by product; visit the Organic Certification page for current details.
Does Honey Girl Organics test on animals?
No. Honey Girl Organics does not test its skincare on animals. Product evaluation may include appropriate quality testing and feedback from consenting adult human volunteers.
What makes Honey Girl Organics different?
HGO combines founder-led formulation, concentrated ingredient-focused skincare, production in Hawaiʻi, qualifying organic certification and two decades of customer experience.
Continue the story
Find the HGO formula that belongs in your ritual.
Explore the collection, learn about the ingredients or use Skin Match to build a routine around your skin, preferences and climate.