
Water-Based vs. Concentrated: What Your 30s Skin is Craving Ft. Honey Girl Organics
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Is it time to update your skincare routine? Let’s find out!
As you enter your 30s, changes come at you fast, and your skin changing is definitely one of them. If you’ve been using water-based products in your 20s and suddenly realize they’re not having the same impact as before, you’re not crazy. That formula probably worked for you when you were younger, but as we age our skin requires different care.
If you're over 30 and still rocking a skincare routine that worked well in your 20s, this one’s for you!

The Water-Based Basics: Perfect for Your 20s
Your skin requires less specific care in your 20s. If you have a routine with water-based products, you’re probably still achieving that fresh, hydrated glow without much effort. This is because your skin is naturally producing collagen and elastin, making it more durable and resilient no matter what you throw at it.
Water-based products are ideal for 20-somethings on the go, but as time passes, your skin might start showing signs of needing more.
And we’re here to help fill in the blanks!

What Your Skin Needs After Turning 30
When we hit our 30s, the natural production of collagen and elastin slows down. This leads to visible signs of aging that sometimes feel like they appear overnight:
- Sunspots creep up
- Fine lines become permanent expression marks
- That once-dewy glow starts to fade, leaving skin looking dull
But don’t worry, you can control these changes and give your skin exactly what it needs: concentrated formulas with high-quality ingredients designed to target signs of ageing!

The Power of Concentration
At Honey Girl Organics, we’ve created potency with a purpose. Our concentrated formulas are designed to support your skin naturally and gracefully through all stages of aging.
Think nourishing botanicals, rich minerals, vitamins, and the power of Mother Earth—all delivered in products ready to combat:
- Fine lines & wrinkles
- Dullness & dry skin
- Loss of elasticity
As your skin transitions and produces less collagen and elastin, water-based formulas just won’t offer the long-lasting hydration and targeted support your skin needs after turning 30.

How to Mix and Match for Best Results
Still, loving a water-based product from your 20s? We’re never telling you to throw out what you love! But when you start adding high-quality concentrated formulas, your skin will regain the firmness, bounce, and dewy appearance you’ve been missing.
💦 Water-based products are still great during spring and summer and can layer perfectly with concentrated formulas.
🌿 Concentrated formulas provide intensive nourishment to replenish and restore your skin as it ages.
Keep using your favorites, but when your skin needs more support, it’s probably time to add concentrated formulas for visible and rapid results!

Ready to Add Concentrated Formulas to Your Routine?
Honey Girl Organics has your skin covered!
Our concentrated formulas are packed with luxurious ingredients like:
- Raw honey – A natural humectant that locks in moisture
- Beeswax – Protects and nourishes the skin barrier
- Propolis & royal jelly – Rich in antioxidants for anti-aging benefits
Water-based formulas can’t compete with the liquid gold of beehive products, along with our nourishing blend of other healing botanicals like organic jojoba oil, olive oil, rosehip seed oil, and rose hydrosol, all of which we weave into our products to support your skin at any stage of life.
If you're ready to upgrade your skincare routine now that you’re in your 30s, we’re here to help rejuvenate your skin!
Add Honey Girl Organics to your skincare routine and see the difference that organic, natural, and concentrated formulas can make!
Love,
Ashley and Honey Girl Organics